History

Founded in 2005 by Maja DuBrul, the brand creates one-of-a-kind, high-end gemstone jewelry for strong, iconoclastic women who express their distinct personal style with confidence.

Nature, contemporary fashion, and history of art are her sources of insipiration. Each piece begins with carefully selected gemstones — chosen for their natural charm, historical importance, rarity, or inherent value — with American gemstones featured prominently. These stones are then composed in bold and often unexpected ways, resulting in wearable sculptures that feel fresh yet rooted in the rich traditions of art and fashion.

Every piece is handcrafted in New York City by skilled artisans who carry forward the grand legacy of American jewelry manufacturing. The design and craftsmanship are intimately connected, ensuring each design is truly singular — never mass-produced, always personal.

Maja’s Austrian roots bring a sophisticated European sensibility and global perspective to her work. Her designs thoughtfully explore the intersection of the individual and culture, the joy of defining oneself in a complex world, and the quiet politics of personal adornment.

Maja lives and works between Aspen, Colorado and Palm Beach, Florida